Bespoke Events
DRIVING RESULTS
What does an H&P Event spell out for your dealership?
Our involvement is imperative to your guaranteed success, our unique personal involvement is a big hand-hold for all the team through the entire journey from creating your bespoke event to supporting the final close of a deal.
We work with you to make the day a success - and are on hand to help before, during and after. We come with decades of automotive expertise earned in dealership backgrounds - so understand the time and resource constraints of dealer management.
The whole process is taken care of for you - from quotation to online platform management and showroom dressing. We’ll even fill balloons and resource constraints of dealer management!
An H&P event is motivational for your sales teams, delivering strong appointment levels, incremental sales and retail part exchanges, as well as providing valuable ongoing team momentum.
An H&P event is one of the easiest and best ways to increase your new car ROI.
We don’t need any of yours – just provide your data and we’ll take care of the rest!
The results speak for themselves...
Previous Dealer Event
March 2020 VIP Event Overview Stats:
Total Appointments: 757
Turn up rate: 76%
Total Sold: 329
Conversion rate: 57.22%
Event Cost: £80,000*
Cost Per Appointment: £105.68
Cost Per Sale: £243.15
Previous Dealer Event
March 2023 VIP Event Overview Stats:
Total Appointments: 452
Turn up rate: 81%
Total Sold: 288
Conversion rate: 64%
Event Cost: £18,067*
Cost Per Appointment: £39.97
Cost Per Sale: £62.73
Previous Dealer Event
September 2022 VIP Event Overview Stats:
Total Appointments: 116
Turn up rate: 79%
Total Sold: 74
Conversion rate: 72%
Event Cost: £9,961*
Cost Per Appointment: £89.87
Cost Per Sale: £134.60
Previous Dealer Event
May 2023 VIP Event Overview Stats:
Total Appointments: 1342
Turn up rate: 84%
Total Sold: 648
Conversion rate: 49%
Event Cost: £41,792*
Cost Per Appointment: £31.14
Cost Per Sale: £64.49
The Customer Experience
What does an H&P Event look like?
Every Hayward & Partners Event will provide fully bespoke creative ideas, delivered through targeted invitations in the form of printed mailers, email comms and our unique Virtual SMS system.
This is supported throughout the Event with our integrated online customer and dealer portals, showroom dressings, point-of-sale materials, staff incentives and Dealer Roll-out packs.
