Welcome to
Hayward & Partners Training
Training professionals for the automotive industry
Driving Excellence
Hayward & Partners have a wealth of experience working with OEM’s, Finance Companies, Retailers and Retail Dealership Groups.
We deliver a range of highly effective training and consultancy services tailored to individual requirements, aimed at driving positive and immediate results. Whether you’re looking to enhance sales performance, coach new starters into the industry or develop leadership potential, our training and consultancy services are crafted to drive results at every level of your organisation.
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Customer Appointments Generated in 2025 During Our Training
What we do
Our Programmes
Six focused programmes that build the skills, process and confidence dealership teams need — from retention and prospecting to EV and digital sales events.
RPTFull day · in-house
Retention Process Training
Keep customers, re-engage lapsed buyers and grow repeat business.
Explore programme →PSAFull day · in-house
Prospecting & Showroom Appointment Training
Generate real appointments and boost immediate showroom traffic.
Explore programme →RAP5 days · over 4–6 months
Retention Accelerator Programme
Embed retention as a core, repeatable dealership culture.
Explore programme →E.V.entInteractive module
EV Sales Training
Sell electric vehicles with genuine, practical confidence.
Explore programme →9 Steps2-day academy
Sales Process Training
A modern nine-step sales process, updated for the digital age.
Explore programme →DSEPlatform · events
Digital Sales Events
A fully digital sales event platform with full ROI reporting.
Explore programme →
Jonathan Duley stands out as a unique and invaluable asset. Possessing a deep understanding of sales, he brings a wealth of hands-on experience to the table. His exceptional communication skills have greatly benefited our team...
Very engaging and energetic training days. We have used Hayward & Partners several times and Wes and Matt have been a pleasure to deal with...
I never normally leave reviews however that was before Jonathan Duley walked through the door. Great guy, great knowledge...
We've used Keith a couple of times now with Hayward and Partners, and generated numerous appointments and sales...
Great learning experience when Jonathan came to teach us about the new Hyundai INSTER.
Great experience today with Jonathan Duley. Informative, interesting and fun...
Fantastic company who will bring out the absolute best in yours. Highly recommended!
“The training, advice and professionalism from the H&P Team was outstanding. We are seeing a huge improvement with renewals now which I put completely down to H&P and their programme. I would highly recommend any dealer looking to improve on their renewals – jump on board this initiative ASAP!”
Meet The Team
About Paul
LikesStarbucks, jazz piano, U.S. history, Charlie Chaplin, country music, and wide open spaces.
DislikesRight-wing populism and media.
Last Book ReadTrain Dreams by Denis Johnson.
PetsA black pug — his third daughter.
Pet PeevesSloppy English, especially “haytch” instead of “aitch”.
Favourite HolidayUnited States and the French Alps.
Favourite MusicDepeche Mode.
Sports TeamTottenham Hotspur.
Claim to FameNamed after Paul McCartney and met him once.
Hidden TalentFormer commercial radio DJ in the 90s.
Most Likely to Say“If you know what I mean.”
Professional Bio
Paul has over 25 years’ experience in Sales, Sales Management and Dealer Principal roles.
His coaching style focuses on detail, collaboration, and inspiring full team potential.
Paul also holds First Class degrees in American History & Politics.
Paul also holds First Class degrees in American History & Politics.
About Geoff
LikesGolf, cheese, and his wife.
DislikesLitter.
Last Book ReadAlways Managing by Harry Redknapp.
PetsCockapoo Bella.
Pet PeevesPotholes.
Favourite HolidaySouth Africa.
Favourite MusicNeil Diamond.
Sports TeamTottenham F.C.
Claim to FameSold a Rolls-Royce to Joe Bugner.
Hidden TalentImaginary pebble and paper bag trick.
Most Likely to Say“Leave it where it is!”
Professional Bio
With over 30 years’ experience in automotive sales and financial services, Geoff has worked with leading UK franchises and is recognised for his industry expertise and motivational approach
About Olivia
LikesThe funny side of life, socialising, painting, being with family
DislikesCelery, Grapefruit & Monopoly
Last Book ReadThe Unlikely Pilgrimage of Harold Fry.
PetsCockapoo Bella.
Pet PeevesInsincerity.
Favourite HolidayLake Como.
Favourite MusicAnything uplifting.
Sports TeamsChelsea F.C. and the Lionesses.
Claim to FameSaw Stephen Mulhern in a restaurant.
Hidden TalentRashmi Poker and cooking from almost anything.
Most Likely to Say“It is what it is.”
Professional Bio
Olivia oversees administration, finance and operational processes.
Her background in administration and management provides her with the expertise to support the day-to-day running of the business.
Mark Hunt
Regional Director
About Mark
LikesFamily, friends, and holidays.
DislikesWarm beer.
Last Book ReadRelentless by Eddie Hearn.
PetsLabrador called Baxter.
Pet PeevesMilky cups of tea.
Favourite HolidayIbiza.
Favourite MusicWill listen to anything.
Sports TeamLiverpool FC.
Claim to FameLongest serving member of the team!
Hidden TalentCooks an awesome roast dinner.
Most Likely to Say“Don’t sweat the small stuff.”
Professional Bio
Mark brings 20 years of sales leadership experience across 50 national stores.
His dynamic coaching enhances customer service, mindset, and retention.
Jonathan Duley
Regional Director
About Jonathan
LikesBoating, skateboarding, and PlayStation.
DislikesSoup and loud sounds.
Last Book ReadThe Bible.
PetsA few ants in the garden.
Pet PeevesLoud environments and unnecessary noise.
Favourite HolidayMauritius.
Favourite MusicPink Floyd.
Sports TeamsSpringboks and Fulham.
Claim to FameBuilt and sold three companies over a 22-year career.
Hidden TalentMC’ing events — in a mankini.
Most Likely to Say“Howzit.”
Professional Bio
Jonathan brings over 17 years of experience in leadership, sales, and consultancy across a broad range of automotive sectors.
Andrew MacDonald
Regional Director
📍 Essex | Hertfordshire | Milton Keynes
📍 Cambridgeshire | Norfolk | North London
About Andrew
LikesRowing, gin & tonic, F1, and nuts.
DislikesCheesy sauces, queues, and cookery TV shows.
Last Book ReadHe’s never read a book.
PetsA cocker spaniel.
Pet PeevesPeople playing loud music in public.
Favourite HolidayMarrakech.
Favourite MusicLevel 42.
Sports TeamWest Ham.
Claim to FameAppeared on live Saturday night TV as a lookalike.
Hidden TalentDisco dancing.
Most Likely to Say“I’m in the car!”
Professional Bio
With 25 years in automotive leadership and national awards,
Andrew brings high energy and passion to every session.
Steve Anderson
Regional Director
About Steve
LikesFamily time, holidays, and rugby.
DislikesRude people.
Last Book ReadDoesn’t read books, but loves history podcasts.
PetsTwo cats — Luna and Ron.
Pet PeevesMiddle lane hoggers.
Favourite HolidayMexico and Thailand.
Favourite MusicOasis.
Sports TeamWarrington Wolves.
Claim to FameHasn’t got one — sorry!
Hidden TalentPlays the drums.
Most Likely to Say“You don’t know what you know until you know it.”
Professional Bio
Steve’s 25 years of retail excellence and award-winning performance
drive his high-standard, customer-first approach.
About Matt
LikesSunday dog walks in North Yorkshire.
DislikesIroning.
Last Book ReadThe Librarian of Auschwitz by Antonio Iturbe.
PetsA 16-year-old cat called Bella.
Pet PeevesMiddle lane drivers.
Favourite HolidayIceland in winter.
Favourite MusicLuke Combs.
Sports TeamDoncaster Rovers.
Claim to FameDescendant of a world record holder that will never be beaten.
Hidden TalentTommy Cooper-style magic tricks.
Most Likely to Say“What’s going on?”
Professional Bio
Matt is process-driven and team-focused, with multi-franchise
senior management experience and a passion for consistency.
About Will
LikesEngland rugby and high-stakes sport in a packed pub.
DislikesMilk before the tea bag and plane clappers.
Last Book ReadThe Daily Stoic.
PetsTwo exotic shorthair cats — Bruce and Boyd.
Pet PeevesMiddle lane hoggers.
Favourite HolidayThe Philippines.
Favourite MusicWhatever the mood dictates.
Sports TeamEngland rugby.
Claim to FamePassed his driving test first time without lessons.
Hidden TalentKaraoke — enthusiasm over ability.
Most Likely to Say“It’s not rocket surgery.”
Professional Bio
Will provides structured leadership development and supports dealer
groups across the Midlands to drive performance.
About Scott
LikesFootball and Brazilian Jiu Jitsu.
DislikesAvocado.
Last Book ReadKammy by Chris Kamara.
PetsA tortoise called Shelley.
Pet PeevesBad timekeeping.
Favourite HolidayAustralia.
Favourite MusicThe Killers.
Sports TeamLeeds United and England Supporters Club.
Claim to FameHelped his wife build a charity with 10,000+ attendees per year.
Hidden TalentRemembering parts numbers from over 36 years ago.
Most Likely to Say“Marching on Together.”
Professional Bio
With 30 years in motor retail, Scott has worked with BMW, Porsche and Land Rover.
He specialises in coaching high-performing sales teams and improving retention.