Hayward & Partners Training

Retention Process Training (RPT)

Overview

A full-day, in-house module focused on maximising customer loyalty, increasing repeat business, and supporting the EV transition journey.

Morning Classroom Session

Your sales team is equipped with essential skills to retain and re-engage existing customers — including follow-up strategies, customer lifecycle engagement, EV retention conversations, and advanced objection handling to increase confidence and conversion.

Afternoon Customer Contact

Teams put their learning into practice through live contact sessions designed to re-ignite relationships, secure appointments, and drive renewed showroom traffic.

Coaching & Outcomes

Ongoing one-to-one and team coaching ensures consistent performance improvement and measurable output throughout the day.

Prospecting & Showroom Appointment Training (PSA)

Overview

A full-day, in-house module designed to generate appointments and increase showroom traffic.

Morning Training

Your sales team develops practical customer contact and sales process skills, including call conversion techniques and objection handling.

Afternoon Prospecting

The afternoon is dedicated to live prospecting activity that drives real appointments and boosts immediate dealership footfall.

Coaching Support

One-to-one and team coaching is delivered throughout the day to maximise skill development and results.

Retention Accelerator Programme (RAP)

Overview

An intensive 5-day programme delivered across a 4–6 month period. RAP provides a deep dive into your business’s systems, processes, performance, and people.

Programme Structure

This bespoke package works collaboratively with management and sales teams to embed retention as a core dealership culture — ensuring consistency, clarity, and long-term capability.

Outcomes & Impact

RAP boosts sales, strengthens customer experience, and equips teams with the tools, confidence, and repeatable processes needed to succeed in the modern automotive environment.

Electric Vehicle Training (E.V.ent)

Overview

This EV training and coaching module motivates and empowers your sales team to confidently engage both prospective and current electric vehicle customers.

Showroom Application

E.V.ent provides real-life, practical skills used daily on the showroom floor, including charge-time calculations, energy supplier propositions, tariff comparisons, and running cost breakdowns.

Process Review & Recommendations

The programme examines your dealership’s EV sales processes and offers structured recommendations to improve conversion and help guide more customers towards an order.

Interactive Delivery

Delivered in an engaging, interactive format using group activities, polls, discussion, and real customer scenarios to reinforce learning.

Sales Process Training (9 Steps)

Overview

A 2-day academy-style programme suitable for new starters and experienced salespeople seeking a refresher.

Modern Sales Techniques

This programme updates the traditional “steps to a sale” for the digital age — offering insights, customer engagement techniques, and effective closing strategies.

Practical & Interactive

Candidates are encouraged to demonstrate skills, participate actively, and apply learning throughout to ensure long-term behavioural improvement.

Digital Sales Events (DSE)

Overview

A fully digital sales event platform featuring a trackable microsite, integrated prospecting portal, ecommerce suite, and finance tools.

Intelligent Prospecting

DSE identifies in-market customers, enhances prospecting intelligence, and offers a personalised online experience for both customers and sales teams.

Reporting Portal

Tracks customer activity, quality-scores interactions, evenly distributes enquiries, provides daily updates, and delivers ROI and staff engagement insights.

What We Do

• Build a bespoke event website
• Send email, SMS & mailshot communications
• Provide website embed code or banners
• Allow customers to interact, book appointments, and engage with offers
• Enable sales teams to prospect intelligently with full data visibility
• Integrate seamlessly with enquiry systems