Market Leaders in Prospecting and Showroom Appointment Training


If you would like a personal recommendation, please let us know and we can arrange for you to speak to one of our clients.

testimonials for Hayward PartnersConstant Team Coaching

Simply put, Geoff Osborne has, in the last two and half years, transformed our Sales Department. He has implemented a structured and focused sales training programme, which has increased sales volume and profits by a huge 20% in the last year alone. This continuous training process holds sales people to account for their actions – or lack of them - while implementing the best industry practices within the department. Geoff’s massive experience in both new and used car retailing has proved essential in maintaining our drive for improvement, his mentoring and training skills are truly outstanding.

If I were a doctor, in order to keep your sales team healthy, I would prescribe two doses of Geoff Osborne a month and then repeat. Within a short period of time you will notice improvements. Your long term prognosis will be excellent as long as you keep taking the medicine.

Nick Evans Managing Director, Viking Kia, Southampton

testimonials for Hayward PartnersI just wanted to send a quick message to say thanks for the training and advice, I feel a lot more confident on the phones and I know the help you have given will increase my sales.

I was prompted to write this email because as a result of one of my appointments made at the training in Chichester, I did my first double deal. Mother and daughter came in yesterday after a phone call to re-negotiate the offer made, they then bought two cars with GAP, AUTO GLYM and FINANCE without giving a penny off the cars.

So it was just to say thanks and I hope there will be more training booked with you in the future.

Edward Galligan, Sales Executive, Peter Cooper Portsmouth

testimonials for Hayward PartnersDuring my career at Mercedes-Benz of Salisbury, I have been regularly coached by Hayward & Partners.

I have learnt everything from the fundamentals of selling to the complete sales process, which has been vital to my progression.  Within two years I was one of the top three performers within the Jacksons Motor Group using these skills in every area.

I have since progressed to Business Manager and now Sales Manager where we have twice finished as top Sales Team within Mercedes-Benz UK during the last three years.

I would certainly recommend Hayward & Partners for the in-house coaching they provide as the results have been firm grounding for a successful career.

Toby Parker, Sales Manager, Mercedes-Benz, Salisbury.

testimonials for Hayward PartnersThank you very much for your time and effort. I now feel much more confident that the team have the skill set necessary to enable them to conduct effective ongoing prospecting.  

I am also confident that our return on Marketing will also be far more effective. I will keep you in mind when I am creating the Marketing Plan for the quarters, and will look to do 2 or possibly 3 annually from now on.

On a personal note, I thought the training was not only enjoyable but interesting and covered all levels of experience amply. Thanks again for your time, and I will be in touch soon.

Colin Corne, Aftersales & Marketing Director Jaybee Motors, Renault & Fiat.

testimonials for Hayward PartnersFollowing your recent Prospecting Training, I thought you’d be pleased to know we sold 35 cars last week, and that’s the most we have done for over 5 years.  

Thanks again for all of your efforts.

Chris Andrews, Sales Manager, Peter Cooper Volkswagen, Hedge End

testimonials for Hayward PartnersIt was a pleasure to use the services offered by Hayward & Partners, a new relationship for the Peter Cooper Volkswagen Group.

Their experience of the motor trade and what we needed made the process so much easier and a clear benefit to our group.

Our staff appreciated their professional approach and it was apparent that they understood the challenges they faced.

Overall a great start to what will be an ongoing relationship.


testimonials for Hayward PartnersMark, just a quick note to say thanks for your input with the team, in particular with Catherine, who found the session really useful. This was probably the main reason for her positive appointment outcome. We’ve had several sessions with you now and I feel we’re really starting to find our rhythm with the 1-2-1 coaching approach - and focus on how to overcome more challenging aspects for individuals in the team. This has proved really helpful so I wanted to pass on my thanks to you. We look forward to seeing you on the next session.

Paul Hardwell, Sales Manager Kia – Birchwood Group

testimonials for Hayward PartnersJust a quick thank you for yesterday. I must admit at 50 you think you’ve heard it all before and I was a bit like that but you made the day very interesting.

Our discussion last night about grasping the changes and making them work however difficult it is in the beginning certainly made me think.

I will certainly be using your techniques and ideas in the future and I hope that will benefit us all. Hope to meet you again someday.

Nick Ashford, Nissan Sales Executive, F.J. Chalke Ltd.

testimonials for Hayward PartnersThe event that you helped us with has proved to be the best yet with 32 orders being taken in the first week and appointments and sales continue to happen each day.

When you and I discussed our order take objective from this event we expressed our desire to achieve 25 sales. I have given up on predicting how well this VIP event will do, as it has been the best yet by far!

Thank you once again for your expertise that has paid dividends to Worley’s Citroen!

Nigel Findlow, General Manager Worleys Citroen

read the full testimonial here

testimonials for Hayward PartnersJust like to say I thought it was really good training and really appreciate it. Also more importantly we dealt 5 deals yesterday, 4 of which came from the appointments so good result!

Alastair Weston, Sales Controller, Birchwood Skoda


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